B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.The buyer's journey refers to the… Read More


In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, and other truths concerning modern-day B2B advertising and marketing. We review exactly how the buying trip is currently totally fragmented and the manner in which neighborhood building can aid marketers take back control of the d… Read More


Mark Donnigan: It's going terrific, Ben. I am so satisfied to be below on your program.Ben: Absolutely. We enjoy to have you on the show. Especially given the significance and the necessity of the subject we're mosting likely to be taking on throughout this conversation also, which is one that I assume is actually under-discussed. One that might if… Read More


Mark Donnigan: It's going fantastic, Ben. I am so happy to be below on your show.Particularly provided the relevance and also the necessity of the topic we're going to be dealing with over the program of this discussion as well, which is one that I believe is truly under-discussed. One that could if not raise some eyebrows, yet could get you some p… Read More